It’s Inauguration Day—the daybreak of a brand new period in the US. For higher or for worse, the subsequent 4 years on this nation are going to look very totally different than the final 4 years.
And whereas the objective of in the present day’s weblog put up isn’t to get all political on you, I did need to spend a little bit time speaking about one explicit facet of the incoming administration that I’m fairly excited to see in motion—the MAHA motion, often known as the Make America Wholesome Once more motion.
As a result of whether or not you like President Trump or can’t stand the man, when you’re studying this weblog I’m going to imagine you care about well being. And when you’ve learn this weblog for any period of time, you most likely already know that I’m not an enormous fan of Huge Meals or Huge Pharma, and that I firmly consider that the unchecked energy and greed of these two mega industries is the first trigger of the present well being and weight problems epidemic on this nation.
However MAHA is promising to alter all that, and that will get me VERY fired up.
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Our free on-demand video coaching will stroll you thru make this THE yr you set well being objectives…and preserve them.
So let’s discuss it. And perhaps by the tip of this weblog put up, you’ll be fired up too.

Hey there, and welcome again to the Thinlicious weblog! For these of you who don’t know me, my identify is Ruth Soukup, and I’m the founding father of Thinlicious and the creator of the Skinny Tailored System, in addition to the New York Occasions bestselling creator of seven books.
And I’m additionally a 46 outdated girl who struggled for nearly TEN YEARS to drop extra pounds and get wholesome.
It’s a battle I fought for SO lengthy, consistently attempting the whole lot I knew do to drop extra pounds and get wholesome, one weight-reduction plan after one other, generally dropping a number of kilos than at all times gaining it proper again.
The one factor I DIDN’T attempt was Ozempic, however that’s solely as a result of it didn’t exist but! However consider me, had it been round I most likely would have been first in line.
As a result of actually, I used to be so determined to repair that piece of my life.
And when you’re studying this weblog since you too are fighting this, then I do know you recognize precisely what I’m speaking about. How not feeling good about your physique and the way in which that you feel and look begins to impression the whole lot else in your life.
It’s onerous to really feel good in your garments, you’re at all times self-conscious and self essential. You begin avoiding photos and even desirous to look within the mirror. You begin saying no. You begin hiding. It mainly begins eroding your confidence and your life.
And on high of that, you simply don’t FEEL good. You’re drained on a regular basis. You are feeling bloated and gassy. You battle with heartburn and indigestion, or generally even persistent ache and complications and irritation.
It’s simply this vicious cycle. It’s onerous to get motivated to do one thing about it since you’re simply exhausted on a regular basis, however there’s no strategy to cease feeling exhausted except one thing you really change one thing.
Imagine me, I GET it.
And for me, it wasn’t till I made a decision to take a completely totally different method that issues FINALLY rotated. The largest factor was that I lastly stopped in search of a fast repair, one other crash weight-reduction plan, and as an alternative determined to do some actual analysis into the science of weight reduction, and into why we achieve weight within the first place.
And actually, what I found SHOCKED me as a result of it’s SO totally different than the whole lot we’ve ever been instructed about what’s wholesome and never wholesome, and what makes us drop extra pounds and what makes us achieve. Our complete lives we’ve been instructed to eat much less and train extra, and that weight reduction is simply energy in and energy out, however that’s not true. Not even a little bit bit. Particularly for ladies, and ESPECIALLY for ladies over 40.
As a result of because it seems, the factor that regulates our weight ISN’T energy, it’s hormones.
And so, as I began to alter the way in which I eat in a approach that restored steadiness to my hormones and reversed insulin resistance and healed my intestine, the burden simply began to come back off.
With out weight-reduction plan. With out medicine. And with out making myself depressing.
I misplaced 40 kilos in six months, and for the primary time EVER I didn’t simply achieve all of it proper again. I’ve simply maintained that weight reduction for years now. The truth is within the years since, despite the fact that I’ve technically been in upkeep mode, I’ve slowly dropped a number of extra kilos in order that my whole weight reduction now, 4 years in is 49 kilos.
I appear and feel higher now, at 46—nearly 47 years outdated—than I did at 36, or most likely even 26. My pores and skin is clearer and brighter. I’ve SO a lot vitality. I sleep nice. I don’t get each day complications anymore. My joints don’t damage.
And let me inform you buddies, after fighting this for SO LONG, it felt—and nonetheless does really feel—like FREEDOM.
It’s why I’m SO freaking obsessed with this work. It’s why I began Thinlicious and my podcast. As a result of I can’t assist however need to share it, and to assist different ladies discover that very same freedom.
Nevertheless it has additionally unlocked a ardour inside me to actually get to the TRUTH of what’s really happening, and precisely WHY so many people are fighting this EXACT SAME THING.
And actually it’s a little bit bit like taking place the rabbit gap, you recognize? You simply begin to go deeper and deeper and also you begin seeing all these connections and also you begin to understand that it’s not simply YOUR expertise.
There’s really one thing a lot larger happening.
YOUR battle to drop extra pounds and get wholesome is a really a results of forces on this nation which have been conspiring towards you for mainly your WHOLE LIFE.
Particularly, Huge Meals and Huge Pharma.
And when you REALLY need to go down the rabbit complete additional and get into the nitty gritty of the entire conspiracy, it is best to know that I’ve recorded a WHOLE podcast episode JUST on this matter—it’s known as “How Huge Meals and Huge Pharma Are Actively Conserving You Sick and Fats,” the place I lay out precisely what they’ve completed and the way they’ve completed it, and I cite all my sources.
However I’m not going to rehash all of that in the present day.
As a result of in the present day I’m feeling fairly optimistic and fairly fired up.
The truth is, proper now, at this very second that this weblog put up goes reside, I’m in Washington DC for the Presidential Inauguration, and particularly to attend the MAHA ball that occurs tonight. I’ve by no means been to a Presidential Inauguration earlier than, however I wished to see it for myself. I wished to be there for this second in American historical past.
However actually, I simply need to cheer on the Make America Wholesome Once more motion, as a result of it’s LONG overdue. And actually, I can’t for the lifetime of me perceive why anybody could be AGAINST discovering a strategy to scale back company corruption within the meals and drug industries and assist Individuals get wholesome once more.
As a result of even when it’s not excellent, you may’t deny the truth that what we’re doing proper now ISN’T WORKING. Not even a little bit bit. Individuals are sicker and fatter than we’ve ever been.
80% of the grownup inhabitants within the US is now obese. 90% of the inhabitants has some type of Insulin resistance. Over 50% of the inhabitants is diabetic or pre-diabetic. We’re dying from preventable ailments which might be a DIRECT RESULT of the greed and corruption of a system that desires to maintain you sick and fats. And even when we’re NOT dying, we’re not LIVING.
Our greatest years are being STOLEN FROM US as a result of we don’t really feel good. And it’s time to do one thing about it.

What the MAHA Motion is all about
So let’s speak particularly for a couple of minutes about what components of this motion I believe we should always all be most enthusiastic about.
Addressing the Root Causes of Power Illness & Weight problems
The primary large piece of the MAHA motion that I’m SO enthusiastic about, as a result of it’s actually what I discuss week in and week out on this weblog, is the dedication to addressing the ROOT CAUSES of persistent illness, each in our meals provide and our surroundings.
When you learn this weblog usually, you recognize that I usually speak in regards to the “Huge Three” root causes which have wreaked havoc on our well being, and that you want to repair if you wish to get drop extra pounds, get wholesome, and reverse persistent illness. Insulin resistance, hormonal steadiness, and intestine well being.
And the whole lot the MAHA motion desires to do and says they’re going to do is true consistent with that, from eliminating poisonous components from our meals provide that proper now are working rampant and completely uncontrolled—the inflammatory seed oils, preservatives, and poisonous dyes—to creating extra transparency with meals labels so that individuals can really SEE what sort of selections we’re making with our meals.
There are SO many components at present allowed in American meals which have actually been banned in nearly each different nation as a result of they’re KNOWN to be so harmful and deadly. Pals, it’s CRAZY that we’ve allowed this, however once more, it’s as a result of Huge Meals has large energy. They’ve purchased off the media they usually’ve purchased off the federal government. And they also do what they need. Which is is fill our meals with poisonous crap, designed to make us sick and preserve us addicted.
And on high of that, the way in which they MARKET all this poisonous meals makes us THINK we’re making good selections after we’re really not. Think about you’re a mother on the grocery retailer who buys a field of cereal or granola bars as a result of it says issues like “made with complete grains” and “coronary heart wholesome” so that you assume you’re getting one thing good on your youngsters. However now the label says “comprises excessive ranges of sugar and meals dyes, that are identified to trigger ADHD in youngsters.” Would you purchase that? Most likely not proper? In order that’s a superb factor. Simply drive firms to be HONEST about what crap they’re placing in our meals.
As a result of it’s not a coincidence that the steep rise in illness and weight problems has coincided with the rise of poisonous chemical substances in our meals. And getting that crap OUT of our diets WILL have an effect on our nation’s well being, even when we don’t make another adjustments.
So to me that’s big.
However that’s actually just the start.
Selling Preventative Well being
As a result of what I actually respect in regards to the MAHA motion is the give attention to PREVENTATIVE well being, and never the REACTIVE method to well being care that has outlined this nation for the final 50 years.
Proper now we reside in a healthcare world that might mainly be outlined as illness administration. If there’s one thing mistaken with you, there’s most likely some type of capsule that can assist you handle your signs. However these capsules gained’t heal you. They’ll simply assist the signs, so you need to preserve taking them to really feel higher. They usually typically include an entire bunch of uncomfortable side effects, which suggests you may need to take MORE capsules to handle these uncomfortable side effects. It’s such a vicious, evil cycle.
As a result of the fact is that FOOD and wholesome LIFESTYLE adjustments is the very best medication we’ve. And nearly EVERY persistent illness that’s on the market proper now could be prevented or reversed by making the best way of life adjustments.
Now we’re lastly getting an administration that not solely understands that, however really desires to DO one thing about it and create a well being system that’s targeted on illness prevention, wellness, and longevity via nutritious diet and way of life adjustments.
The MAHA motion desires to scale back our reliance on prescribed drugs and in addition empower individuals to rely much less on drugs and extra on holistic, pure practices that may really assist to heal you.
Proper now the ability of Huge Pharma is so huge that they’ve actively prevented individuals from getting access to details about pure or holistic alternate options, whether or not it’s uncooked milk or important oils or any variety of herbs and dietary supplements which have been confirmed to have big well being advantages. They’ve made it unlawful to even discuss, they usually’ve run smear campaigns, aided by the media, towards anybody who does discuss.
They’ve additionally actively prevented individuals from studying about the true dangers of their merchandise. We noticed that in the course of the covid epidemic when something anybody stated towards the vaccines was instantly focused as misinformation. And but now nearly all of the issues that individuals had been elevating about vaccine accidents and even the efficacy of the covid vaccine have been confirmed to be true. However we weren’t allowed to speak about it.
And that’s simply mistaken. Everybody deserves free entry to REAL data. Everybody deserves the non-public autonomy to be absolutely knowledgeable about all of the alternate options. When you select to take prescribed drugs somewhat than go for pure cures, that needs to be your alternative too, however it is best to really be capable of weigh the professionals and cons for your self.
So I don’t know what that’s going to seem like in observe precisely, however I’m HERE FOR IT.
So deliver on preventative well being and full transparency about ALL the choices.
Since you don’t HAVE to be sick. You don’t HAVE to really feel like crap on a regular basis. There’s a higher strategy to reside.
Let’s make that our new regular.
So yeah, the give attention to PREVENTATIVE HEALTH is lengthy overdue.
However the good things retains coming.

Combatting Company Corruption
As a result of one other large piece of the MAHA motion is their dedication to exposing and dismantling the company takeover of the federal government businesses which might be SUPPOSED to be defending public well being and the surroundings, however are actually simply being paid off and managed by Huge Meals and Huge Pharma.
MAHA is dedicated to creating transparency and accountability, and to decreasing the affect of company cash in politics and media to make sure that these businesses, just like the FDA and the CDC are literally working within the PUBLIC curiosity, and never simply doing the bidding of firms like they’re now.
I can’t even inform you how big that is, if they really handle to perform it. As a result of to me it’s completely CRIMINAL that that businesses that needs to be standing within the hole for us as Individuals, the very businesses that needs to be PROTECTING us and looking for us, have been purchased and paid for and offered us a invoice of products.
So I say BRING IT ON. And hopefully this additionally means eradicating the company corruption from media spend as effectively. As a result of proper now the 2 largest spenders BY FAR in promoting are Huge Meals and Huge Pharma. They do what they need as a result of they’ve paid everybody off.
And I can’t wait to see that change.
Restoring Regenerative Agriculture
Lastly, one other large facet of the MAHA motion that I’m pleased to see is their dedication to revive regenerative agriculture. Proper now business farming will not be solely wreaking havoc on the surroundings, it’s creating low-quality meals that has fewer vitamins and extra toxins.
MAHA desires to incentivize sustainable farming practices, enhance soil well being, scale back chemical utilization and enhance biodiversity with a view to produce more healthy meals and a more healthy surroundings.
It’s kinda onerous to argue that this isn’t a superb factor throughout, proper?
Actual meals, grown in a sustainable approach.
Good for farmers. Good for the people that eat the meals. Good for the planet.
I prefer it.

Ultimate Ideas
So in a nutshell, these are the large causes I’m SO excited for the Make America Wholesome Once more motion, and why I believe all of us needs to be.
As a result of the actually cool factor about this motion is that it’s not about politics. It’s not about whether or not you lean left or lean proper. It’s about HEALTH and truly FIXING this big drawback that exists in our nation proper now, reversing this epidemic of illness and weight problems that’s destroying all of our lives.
It’s about taking our nation again from the forces of giant firms that DO NOT CARE that we’re getting sicker and fatter yearly. The truth is, they have a good time it. As a result of it makes them extra money.
It’s actually a motion that transcends political divides.
And that makes me looking forward to the way forward for our nation.
So I hope you’ll have a good time with me in the present day buddies, as a result of in my humble opinion, MAHA is certainly a superb factor.
And when you’re on Instagram, you’ll want to regulate my tales as a result of I’ll be be sharing what I can from the MAHA ball tonight.
I’ve stated for a very long time that I’m on a mission to alter the world by serving to ladies rework their well being, and I’ve by no means felt extra dedicated to that objective.
The reality is that whenever you’re not wholesome and also you don’t FEEL good, it impacts the whole lot else in your life.
However whenever you do, it opens up one million totally different doorways. Immediately you’re not restricted by an absence of vitality or persistent ache or the embarrassment and disgrace of being obese. Immediately you are able to do something.
That’s what I would like for you, and for each girl within the nation.
And in the present day I really feel like we’re one step nearer.
So thanks for listening to my coronary heart. I’ll be again quickly , however within the meantime, when you’re feeling fired up and able to make an actual change in your individual life, our TAS program is the proper place to start out.
To hitch, simply go HERE and get signed up.